The coffee scene in Amsterdam is changing and Q-COFFEE intends to be at the forefront of this trend. To aid Q‑COFFEE in this goal, Studio Foyne came up with a campaign featuring eye catching posters that are sure to grab the attention of passers-by.
The Challenge
Very recently, Q-COFFEE launched their first lineup of enhanced coffee drinks. Coffee with additional functionalities, packaged in sustainable Nespresso capsules. A highly innovative concept, for sure; how do you generate brand awareness though?
Our Solution
Studio Foyne designed posters featuring hand-crafted elements representing the hero ingredients in Q-COFFEE. The final product is visually appealing, while at the same time it arouses the viewer’s curiosity with bold statements. “Coffee as a way of stress relief?” “What are these added benefits they speak of?” We hope to entice passers-by to pay a visit to Q-COFFEE’s website to find out more.